In the past 15 years, the company has always run the core brand value of “devote quality nutrition and care for long-term health of children” through every stage of the enterprise development and every link of the operation and adhered to the road of “social marketing”, not only providing children with quality, nutritious and healthy substance products, but also paying more attention to making a healthful and positive ideological world for children.
“Jinwa calls on social marketing” press conference (relevant reports )
Return of social responsibility, morality and good faith
Between 2001~2002, the company respectively organized a press conference in Guangdong, Beijing, Wuhan and Nanjing, first advocating “social marketing” and calling on domestic enterprises to consciously linking marketing activities with consumers’ long-term interests, natural environment and social environment closely, which were praised by relevant national departments and all walks from life and specially reported over 120 media and journals.
