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　　In the past 15 years, the company has always run the core brand value of “devote quality nutrition and care for long-term health of children” through every stage of the enterprise development and every link of the operation and adhered to the road of “social marketing”, not only providing children with quality, nutritious and healthy substance products, but also paying more attention to making a healthful and positive ideological world for children.
“Jinwawa looks for mother” activity (relevant reports )

To safeguard intellectual property rights, 200,000 yuan was used to look for a writer of old nursery rhyme lyrics

To respect and safeguard intellectual property rights and make the society pay attention to children’s ideology and culture, on March 24, 2002, the company held a thematic press conference in Beijing, announcing it spent 200,000 yuan looking for a writer of old nursery rhyme lyrics for “golden mother gives birth to Jinwawa”. Over tens of national important news media in Beijing such as Xinhua News Agency, Guangming Daily, Economic Daily, China Consumer Paper, China Youth Paper, Chinese Teenagers News and Beijing Evening thematically reported it one after another.

March 26, 2002 China Youth Paper               March 25, 2002 Guangming Daily
                         

March 29, 2002 China Consumer Paper March 24, 2002 Beijing Evening

         

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